What printing and logo methods work best for sportswear branding?

For polyester or polyester-blend fabrics, sublimation printing embeds designs directly into the fibers, offering vibrant colors and no texture changes. Heat transfer vinyl is also popular for bold graphics and small-batch customization. ohsurewear frequently uses these methods to achieve long-lasting prints on leggings, tops, and jackets.

Screen printing provides thick, durable logos suitable for cotton and cotton-blend fabrics. It works well for large orders with simple designs and solid colors, but may be less flexible for intricate or multicolor designs.

Embroidery is ideal for premium branding on jackets, polos, and hoodies. It offers a textured, professional look and excellent durability but is generally more expensive and less suitable for stretchy performance fabrics.

For performance garments like gym wear or compression leggings, silicone or rubberized heat-seal logos are durable, stretchable, and maintain garment elasticity, making them perfect for activewear branding.

The best method depends on fabric type, design complexity, and end-use. Partnering with experienced manufacturers like ohsurewear ensures logos and prints are durable, high-quality, and visually appealing, while maintaining garment performance and flexibility.