What are the trending colors and styles for women’s activewear this year?

What are the trending colors and styles for women’s activewear this year?

Trending women’s activewear this year emphasizes a balance between versatility, comfort, and statement-making aesthetics. Key colors include muted earth tones such as sage, terracotta, and oatmeal, alongside high-energy accents like electric blue and coral. Popular styles focus on functional minimalism: seamless designs, high-waist leggings, crop tops with built-in support, and adaptive fits suitable for a broad range of body types.

When evaluating which colors and styles to produce, brands should consider fabric dye fastness, elasticity retention under repeated stretching, moisture-wicking efficiency, and compatibility of trims with garment stretch. A common manufacturing oversight is selecting colors or prints without confirming their stability across different fabric types; high-performance synthetic blends often react differently to dyes, leading to shade variation between batches.

Brands should request pre-production color samples on the exact fabric and test them under laundering, UV exposure, and stretching. For style decisions, review ergonomic patterning and movement tests to ensure comfort and fit across size ranges. Combining trend alignment with these manufacturing checks minimizes rework, returns, and inconsistent quality, allowing the collection to meet both consumer expectations and production realities.