How Does Co-Development Work Between an Activewear Brand and Factory?
- Share
- Issue Time
- Nov 2,2026
Co-development combines brand direction with the factory's material, pattern, and production expertise.
Development becomes more predictable when the brief identifies measurements, materials, construction, and approval responsibilities. A visual reference can communicate direction, but unresolved specifications still require technical decisions and sampling before the factory can reproduce the product consistently. Name a decision-maker for every approval stage.