How Can Brands Choose Between Matte and Glossy Activewear Finishes?

Matte and glossy finishes change appearance, while performance depends on the underlying fabric.

Choose materials against the garment's activity and wearer requirements rather than a marketing label. Coverage, moisture handling, surface comfort, and durability can involve trade-offs; test the characteristics that matter most using representative colors, constructions, and the intended care procedure. Compare both finishes under movement and lighting.