How Can Brands Evaluate Trade-Offs Between Durability and Recycled Content?

Balance recycled content and durability using evidence about actual products and intended use.

Sustainability statements should be specific, bounded, and supported by evidence for the actual product. Recycled content, durability, chemical assessment, and labor conditions describe different attributes; do not turn proof of one feature into a broad claim that the whole garment or factory has superior environmental performance. Avoid trading essential performance for unsupported positioning.