How Should Brands Plan Activewear Sizes for Australian Customers?

Plan Australian activewear sizing using measurements and fit evidence from the intended customers, rather than assuming a universal conversion from US or European labels.

Body proportions, coverage preferences, and brand conventions can vary within the market. Define a target-body chart, develop the appropriate fit blocks, and validate representative sizes with wearers. Publish clear body and product measurements where useful, and refine purchasing ratios using sales and return feedback.