How Should a Brand Plan a DTC Activewear Replenishment Program?

DTC replenishment needs SKU-level demand, lead times, stock visibility, and reorder triggers.

Growth planning should connect demand, inventory, material availability, and qualified production capacity. Keep the core specification stable where possible, but evaluate changes explicitly; a forecast is a planning input rather than a guarantee, and additional variants can increase coordination costs without increasing profitable customer demand. Review returns alongside sales forecasts.